2018 has arrived and with it comes a whole host of broadcast and streaming possibilities.
Last year saw a huge boost in 360 and VR streaming with developments in cameras from the Nokia OZO and Samsung and Oculus releasing there VR helmets.
Sitting down over a slice of pizza and a cheeky pint, Ed, Ross and Chris got talking about what they think the industry is going to push forward for 2018 and if Ross will ever get to work on time.
Low latency live streaming such as seen by the popularity of Trivia HQ and Instagrams latest feature rollouts.
Low latency adds a further personal touch to live broadcasts through real time interactions further reducing the distance between the talent and viewers.
As such, I think we’ll see huge increases in interactive content being developed built around this user feedback and interactivity.
I kinda agree with Ross, interaction is the next major step for live streaming and the low latency improvements will really help solidify that development.
I think we’re going to see a huge rise in live streaming direct from camera to social media. Currently this is done through a smartphone but companies like DJI are progressing this angle more by letting people stream the feed from there drone through a smartphone on to Facebook.
It won’t be long before the smartphone can be fully removed and live feeds from anywhere can be sent to the internet as IoT (Internet of things) becomes Skynet!!!!
Live streaming on social is still only in its infancy and we’ve only seen the tip of the iceberg with what is possible. With the major players ever improving platforms, access, switched on audience growth and abilities to boost engagement. Be prepared to take advantage as you’re going to see a lot more of it on your social feeds in 2018, and the people who do it well will be fully with the times and accelerating. Its prevalence will increase because it works.
But there’s something more at work here.
It’s actually more about improvements in technology than the platforms themselves. The average users technology has clearly moved up a notch. Live streaming is uniquely positioned to take advantage of hardware improvements on social platforms. Better video processing and network access across the board means all devices involved can handle more streaming at a better quality across more channels at the same time. This is such a huge change that will only improve the experience for the users and thus give you an active audience to absorb your message or content.