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Flux Broadcast, Unit 10
2 - 4 Ropley Street, London, E2 7SW


JD & Adidas : Hailey Baldwin Catwalk




Unique views on Facebook Live


Unique views on Instagram Live


Simultaneous platform streams

The Project

The Flux Broadcast team might not be the snappiest dressers in town but when it comes to live streaming fashion campaigns we definitely know our stuff. That’s why Sports Fashion brands JD and Adidas asked us to produce the Hailey Baldwin Fashion Collaboration Catwalk Show 2018 with London Fashion Week. The Hailey Baldwin Show was live streamed on social media from the Victoria House Basement, and the Flux brief was simple: boost exposure and generate engagement for the campaign (basically, do what we do best).

The Goal

Brought in to consult and broadcast during the event, we knew we’d have to move with the intensity and pace that all high profile fashion shows demand. Each moment had an energy and buzz which we really wanted to capture. We delivered the feed to the JD & Adidas Facebook, Periscope and YouTube channels, and used our unique delivery capacity to stream live to the JD Instagram page. This was the first time JD had provided a professional live broadcast on their Instagram and it definitely added an extra dynamic to the occasion. Pushing boundaries like this and finding ways to exceed expectations is the kind of thinking Flux loves.

The Impact

We streamed across four unique social profiles simultaneously and each stream received a high level of engagement.  The feedback for the live social stream was incredibly positive and the event was extremely well received across all platforms, boasting great views across the board. The content received 159,000 unique views on Facebook Live and 26,000 unique views on Instagram Live. Find out more about our work, services and live social broadcast production.

We delivered a range of services, including:

  • Broadcast Production
  • Live Streaming
  • Outside Broadcast Facilities
  • Video Production