B-Boys and B-Girls
Hour turn around time
For the second year running, Flux was asked by Red Bull to pop and lock another BC 1 Cypher, broadcasting from a remote location in London to a packed live and digital audience.
Red Bull BC 1 is one of the biggest one-on-one break dancing competitions in the world and its star is definitely on the rise. Year on year, more events pop up across the globe as the best breakdancers in each country battle their way through heats until the last B-Boy and B-Girl left standing are crowned World Champions.
Flux was on hand again to ensure that every sidestep and shuffle was perfectly captured for an audience that really knows what it wants. This year we stepped up with cameras, crew and satellite link to send the live feed from London to Red Bull HQ in Austria.
Our coverage of last year’s event had been a big success so we wanted to build on this without over complicating the simple, dynamic head-to-head format. We use alternative camera angles to capture the electric energy, whilst respecting the event footprint as space was at a premium with the event being ticketed.
An experienced team of camera op’s led by Rob Ballantyne and directed by Tony Grech-Smith, flawlessly followed the dancers’ movements and created a beautiful run of show, allowing the digital audience an unprecedented look at how the Cypher was unfolding.
We definitely served a high energy non-stop broadcast to Red Bull’s MCR in Austria. Plus, the speed at which we delivered a TX and ISO records meant that highlight pieces for social media were being distributed shortly after the event ended to push the Cypher’s social media takeover on Red Bull’s platforms.
Take a look at how the Cypher went down on Red Bull’s channel!