Community support, positivity and awareness were the goals for Universal Music, Globe Productions and EA Sports, who approached us with a truly original concept. A two hour, live FIFA match up, with renowned Grime artist Aitch, Michael Dapaah and Manchester United footballer Jesse Lingard going head to head on YouTube, with all the proceeds from the stream going to NHS Charities Together supporting NHS staff and volunteers caring for COVID-19 patients via online donations.
We immediately took this call to arms! The big question was, with the increasingly difficult conditions to broadcast and a responsibility for safe working practice for everyone involved, how could we present a TV quality broadcast, whilst connecting talent from London to Manchester and an entire team of production professionals all within Government safety guidelines?. Challenge accepted!
We knew that with the increasingly active audiences available to support this incredible cause we had to ensure the best quality production so that viewers would be compelled to donate to the NHS charities and give as much help as possible.
There were three gamers, each based in a different UK location, split between Manchester and London. We had a production crew based at eight different London residential locations to remotely produce and broadcast the overall show, which contained three camera feeds, three game feeds, graphics, VT playback, PRORes records of TX and ISO and full show comms to all talent and crew. During pre, live and post show there were no physical face to face interactions between anyone involved in the event. In the true spirit of the show messages #StayHome #WithMe, we created a 100% safe, completely remote high spec broadcast.
Within a week, our incredible Engineering team were able to adjust our physical broadcast footprint, turning it into a completely remote broadcast solution. It provides all the power, functionality and quality of a TV studio gallery setup but our production crews, talent and clients can all work from the safety of their own homes.
The event was a huge success with the seamless coverage being picked up and trending on social media and reported widely in the national press. With over 100,000 overall views, 6000 concurrent viewers and most importantly, over £12,000 pounds raised for the amazing people on the frontlines, within the 2 hour show.
Well done to everyone involved!