Asset 4

Address

Flux Broadcast, Unit 10
2 - 4 Ropley Street, London, E2 7SW

Telephone
0203 695 6944

Fnatic and Unicef – FIFA Live Stream

esports & Gaming

flux-website-assets

2

Professional atheltes

2000

Raised

48

turn around time

THE BRIEF

When Unicef teamed up with global esports brand Fnatic to launch their #GotYourBack campaign, they approached Flux to help them showcase their first live event. 

Created to promote positivity in gaming and raise funds for Unicef programmes around the world, #GotYourBack kicked off (excuse the pun) with a FIFA 20 head to head match up between Manchester United striker, Marcus Rashford and current FIFA 20 world champion, Tekkz. To help them get the ball rolling (sorry again), Flux was asked to head up North and build a remote broadcast gallery so the two stars could engage with their fans on Twitch whilst battling it out.

THE GOAL

Our plan for this broadcast was to create a streamlined gallery setup inside Marcus’ house. High end broadcast cameras and audio would deliver an engaging show and help drive new people to the platform and channel in the aim of raising more money.

Alongside this, we built a unique gallery and operating setup with esports director, Sam Deans, designed to minimise the footprint by combining elements and systems that would normally have their own operators and floor space.

THE IMPACT

Overall, the event was a huge success and helped kick start the #GotYourBack campaign in which both partners aim to raise £250,000 through a series of livestreams.

Viewing figures and engagement was high across the live stream and overall the team managed to raise just over £4000 in two hours.

 

We delivered a range of services, including:

  • Twitter
  • Twitch
  • Live Streaming
  • Mobile Studio
  • Video Production