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Influencers
Taxidermy Animals
Flux was brought on to uphold the high production standards of Samsung’s #PlayGalaxy series with another ambitious esports activation—this time shining a spotlight on the Galaxy S25 Ultra as the go-to phone for gamers.
The concept, developed by We Are Social, was bold: a roaming IRL streaming event set in Los Angeles, featuring four Twitch influencers teamed up with four pro players. The duos faced off in challenges that unfolded both in-game, and throughout a quirky LA mansion complete with one too many taxidermy animals for comfort.
With just two weeks to prepare and a life-sized polar bear looming over setup, the real challenge was clear, to deliver a flawless technical execution across the production and network solution whilst enhancing the creative brief setup by WAS, all while coordinating a hybrid crew of U.S. and U.K. engineers under a razor-tight deadline.
THE SOLUTION
The influencers were tasked with exploring the mansion, inside and out, before pairing off into duos and diving into the Genshin Impact challenges from different rooms throughout the property. But with limited venue bandwidth threatening the core of the stream, Flux stepped in with a robust, mobile-first network solution.
We deployed bonded routers combining two Starlink units and four separate 4G/5G cellular links, creating a stable uplink and a fully managed on-site network. This ensured seamless connectivity for the talent, no matter where in the mansion they were playing.
Teamwork was at the heart of the operation. A full day of technical testing allowed our gallery techs to efficiently build out four gaming stations and thoroughly stress-test the entire network workflow using Samsung’s Galaxy S25 Ultra. Thanks to tight coordination and a shared vision, we were able to make the most of our compressed timeline and deliver flawlessly on the day.
THE IMPACT
Our robust network setup became the backbone of the production, empowering the talent to roam the mansion freely and maintain the relaxed, IRL streaming vibe their audiences love. Each of the four consecutive streams felt authentic true to the influencers’ familiar “comfort watch” Twitch style—making the experience seamless for their fans.
By capturing both the intensity of the gameplay and the unpredictability of the real-world challenges, we delivered streams that were not only technically flawless but genuinely entertaining. The impact was immediate with high engagement across the board, Fuslie alone peaked at over 50,000 live viewers during the stream.
“Working with Flux on Samsung’s Genshin Impact Rush project was an absolute pleasure. With just three weeks to pull it off, they delivered a highly complex technical livestream that seamlessly switched between IRL and gameplay across four individual feeds – an approach that we weren’t sure was technically feasible.
Even with tight creative and location requirements that could have been major hurdles, the team stayed positive, found smart solutions quickly, and never made anything feel like a problem. They were collaborative, incredibly responsive, and truly cared about getting the best result. Their knowledge of livestream production is seriously next-level. We couldn’t have asked for a better partner”.
Nick Savvas – Senior Account Manager – We Are Social