The Challenge
The concept, developed by WeAreSocial was bold: a roaming IRL streaming event set in Los Angeles, featuring four Twitch influencers teamed up with four pro players. The duos faced off in challenges that unfolded both in-game, and throughout a quirky LA mansion complete with one too many taxidermy animals for comfort.
The format needed to feel relaxed and natural, closer to the way the talent would usually stream than a traditional studio show. Their audiences were used to personality, authenticity and live reactions, so the production could not lock everything down too tightly.
At the same time, the stream had to move between individual creator feeds, gameplay and shared live moments without losing the audience or confusing the format and the Samsung Galaxy devices needed to feel like a natural part of the show.
The mansion gave the stream the right feel, but it also meant limited network, multiple rooms, roaming talent and four live outputs all relying on a location that was never designed for this kind of production. With only a short prep window, Flux needed to prove the workflow quickly and give WeAreSocial confidence that the format could work live.
The Approach
Flux started by working out how the format would actually behave live.
The show was not a simple single stream. It needed to move between individual creator feeds, live gameplay and shared IRL moments without making the audience feel like they were watching separate pieces of content. That meant planning the flow carefully, so the competition, room-to-room movement and moments where the talent came back together all felt part of the same show.
Given the network restrictions, Flux built the workflow around bonded connectivity, creating multiple paths to support four high-quality streams and roaming mobile phone cameras into a broadcast workflow.
Gameplay was a core part of the format and we built and tested the gaming stations so the Samsung Galaxy devices could sit naturally at the centre of the show, the stations were also designed so they could be managed remotely by a central production team, allowing the talent to focus on the gameplay, content and their audience with us handling the rest.
Because the prep window was short, testing mattered. Flux stress-tested the network, gameplay and live workflow before the streams began, giving WeAreSocial confidence that the format could hold up once the talent were live.
The audience still got a relaxed creator-led stream, but behind it was a workflow built to keep the feeds, gameplay and shared influencer moments seamlessly connected.
The Impact
This project showed that great live content does not always need the highest end broadcast kit or the gloss of an advertising campaign. But when you borrow the right lessons from both, you can create something relaxed, authentic and genuinely engaging, while giving the client the quality, stability and control expected from a live brand campaign.
Each of the four consecutive streams felt authentic true to the influencers’ familiar “comfort watch” Twitch style—making the experience seamless for their fans.
By capturing both the intensity of the gameplay and the unpredictability of the real-world challenges, we delivered streams that were not only technically flawless but genuinely entertaining. The impact was immediate with high engagement across the board, Fuslie alone peaked at over 50,000 live viewers during the stream.
“Working with Flux on Samsung’s Genshin Impact Rush project was an absolute pleasure. With just three weeks to pull it off, they delivered a highly complex technical livestream that seamlessly switched between IRL and gameplay across four individual feeds – an approach that we weren’t sure was technically feasible.
Even with tight creative and location requirements that could have been major hurdles, the team stayed positive, found smart solutions quickly, and never made anything feel like a problem. They were collaborative, incredibly responsive, and truly cared about getting the best result. Their knowledge of livestream production is seriously next-level. We couldn’t have asked for a better partner”.
Nick Savvas – Senior Account Manager – We Are Social
“Nick Savvas, WeAreSocial”With just three weeks to pull it off, they delivered a highly complex technical livestream that seamlessly switched between IRL and gameplay across four individual feeds - an approach that we weren't sure was technically feasible.