Asset 4

Address

Flux Broadcast, Unit 10
2 - 4 Ropley Street, London, E2 7SW

Telephone
02036956944

Michael Kors: Content Creation

Fashion

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5

Countries Travelled

100

Handbags Filmed

1

Long drive to Venlo

THE PROJECTS

For the last few years Flux has been working closely with Michael Kors to create a series of videos to be used for social and internal delivery. From the opening of a new store to its vast and record breaking factory in The Netherlands, Flux has filmed it all for such a prestigious brand.

For the new Oxford Street store we were tasked with showing the development of the build but in a way that kept the luxury feel on brand. Using a series of time lapse cameras and a very long week we managed to create a flowing video that showed the store coming to life as it was filled with all the latest handbags and luxurious items from the Michael Kors collection.

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Deep in the heart of The Netherlands a distribution factory set up by Michael Kors quietly supplies the entirety of Europe with the Michael Kors collection. This super hightech factory looks like a scene from ‘Blade Runner’ with robots running around moving packages as orders from retail and e-commerce flood in.

We were asked to document this process for Michael Kors himself so he could see how hie latest factory was getting on.

We delivered a range of services, including:

  • Content Creation
  • Drone Footage
  • Video Production