Combined live views
Higher Engagement Rate
Average watch time
Samsung’s ambition for 2025 was to captivate the world with two distinct flagship launches. Working alongside our production partners INVNT, we were set the challenge by the incredible team at INVNT to help evolve and shape both activations, enhancing the experience for the digital audience and taking it to new levels to combat digital audience fatigue.
Flux EP, Chris was sent out as the Live Stream Director and was to be the architect of the online experience. He needed to translate the energy of the physical event through the lens, ensuring the millions watching at home felt the impact of every announcement as if they were in the front row.
Our approach was to treat the live stream not as a simple broadcast, but as its own unique production that complemented the physical show, whilst taking into consideration how the digital audience consumes media and what would captivate them.
For the first event, launching the Galaxy S series, the focus was on immersion. Working with the creative team, we integrated a dynamic multi-camera system that switched between sweeping stage shots and intimate close-ups, creating a viewing experience that was more engaging than even a front-row seat. We seamlessly connected a variety of dynamic assets, from the incredible LED stage built by INVNT to high-res graphics, creating a flowing visual experience that pulled the viewer in.
Learning from the first half, we evolved the filming style of the Galaxy Z Fold & Flip launch while incorporating a NYC vibe designed by the show’s creative team. Our approach saw us diving deeper into viewing habits and audience psychology to create a more intriguing viewing experience to retain viewership across the entire broadcast.
We used the spider cam in more engaging ways, bringing it closer to the action, adding more energy to the show, whilst the Steadi Cam was seeded throughout the audience, turning passive viewers into active participants, deepening their connection to the show and the brand.
With analytics and KPIs growing on each stream, the impact Flux had on each production was extremely positive. We were able to share our knowledge on audience engagement to help evolve the experience for new and old Samsung fans, growing the community and sowing the seeds for even bigger pieces of engaging content and live interactivity on future events. The cherry on top was working alongside such a devoted and hardworking crew, it’s one we’ll never forget.
“A modern live event doesn’t have two audiences; it has one, connected by different mediums. My job is to direct the energy of the room and translate it through the lens and screen , ensuring every viewer, no matter where they are, feels the full impact of the moment.”