The Challenge
Working with Synergy Global for their client, Under Armour, Flux Broadcast was asked to develop and use a system which would allow us to shoot, edit and produce short form content that could be approved on site and uploaded to social media within minutes of it being filmed.
The goal was to increase views and organic growth on their social media content for worldwide sports stars like Anthony Joshua.
The Approach
We made sure that not only was the equipment and workflow correct, but the on-site team were too. They needed to be quick thinking to adapt to the ever changing situation in front of them.
The Impact
Uploading content whilst the event was live saw more than a 50% increase in reach on the social media channels as fans reacted to content they wouldn’t normally see at these events. This development also continued way after the event, with record breaking numbers in reach and organic growth being recorded.
By basing our editing suite on site, as well as having such an adaptable work flow, Flux was also able to respond to new requests and deliverables, ensuring the client had everything and more before leaving site.
Once again Flux delivered a knockout performance!