Pieces of content
From live to online
Views on content before event had ended
Working with Synergy Global for their client Under Armour, Flux were asked to develop and use a system which would allow Flux to shoot, edit and produce short form content that could be approved on site and uploaded to social media within minutes of it being filmed.
The goal of this request was to increase views and organic growth on their social media content for worldwide sports stars like Anthony Joshua.
We made sure that not only was the equipment and workflow was correct, but the team on-site were too. They needed to be quick thinking and able to adapt to the ever changing situation in front of them.
Being able to upload content whilst the event was live saw over a 50% increase in reach on the social media channels as fans reacted to content they wouldn’t normally see at these events. This growth also continued way after the event with record breaking numbers in reach and organic growth being achieved.
Basing our editing suite on site as well as having such an adaptable work flow, Flux were also able to respond to new requests and deliverables from the client ensuring that they had everything and more before leaving site.
Once again Flux delivered a knockout performance!