The Challenge
Music streaming service, Deezer, asked Flux Broadcast to swing by and live stream the Anne Marie live lounge event in celebration of her debut album. The setting was very intimate with a small crowd gathering around Anne Marie and her band as they delivered a flawless 20 minute set.
The Approach
We immediately knew the challenge would be to transmit the intimacy of the show to an online audience, without compromising the experience for the fans lucky enough to be in the room.
The solution was to integrate a very small but fully featured flyaway gallery and encoding system into the studio. This enabled a high quality live broadcast but kept the footprint small enough to avoid encroaching on the performance area. Perfect.
The Impact
With such a small time allotted for live streaming the results were incredible, with over 50,000 unique views and a reach of over 200,000 on Facebook.