Asset 4

Address

Flux Broadcast, Unit 10 & 11
2 - 4 Ropley Street, London, E2 7SW

Telephone
02036956944

OMEN Challenge

esports & Gaming

flux-website-assets

110,000

Peak Live Viewers

8

Professional Gamers

£50,000

Cash Prizes

The Project:

Flux loves gaming, so when HP’s annual OMEN challenge made its triumphant visit to Camden town, we were right there to capture every loot grab and headshot.

The OMEN challenge saw five of the world’s best Counter Strike: Global Offensive (CSGO) players battle it out for $50,000. High octane 1v1 bouts and 4 player deathmatches were fought in custom-built arenas, with extra prize money awarded for knife kills. This year also saw the first ever use of Mixed Reality in a live broadcast, meaning players could enter the game map in person to interact with in-game characters.

The Goal:

We needed to capture the excitement and tension of the event. After all, these were some of the world’s top eSports competitors vying to see who has the best aim and fastest trigger finger. Streaming on Twitch, we combined the action packed in game footage with live commentary from CSGO experts.

Slipping seamlessly between gamers’ feeds meant we could capture every shot in the fast paced competition. We combined this with regular studio cutaways so the viewers could see their gaming heroes in the flesh as they celebrated every kill.

The Impact:

With over 65,000 views on Twitch and highlights from the event gathering tens of thousands of views across multiple platforms including Reddit, Facebook Live and YouTube, the event was a huge success. The prize money was eventually won by s1mple who defeated HBK in a hard fought final, which has since been streamed almost half a million times on YouTube.

Flux might need to get practising to be in with a shot at next year’s competition.

We delivered a range of services, including:

  • Broadcast Production
  • Live Streaming
  • Highlights Video's
  • Outside Broadcast Facilities