Flux Broadcast were asked to work with sportswear brand Adidas and Broadwick, by documenting 25 influencers from across Europe. From Dua Lipa to Garbiñe Muguruza and Shay Mitchell, the influencers were invited down to promote and celebrate the launch of the new adidas sportswear collection, which recognises athletes for creativity, not gender.
One of the most difficult elements for the event was the timescale as we only had one day to capture everything, our two man camera team and a photography team documented every single element of this jam-packed day, in order to achieve a speedy turnaround and edit.
Our goal was to capture all the action as it happened, but ensure we were telling an engaging and creative narrative. The influencers took part in yoga sessions with Soul Sisters, followed by a workout lead by boxer Anthony Yarde. After all that exercise, they were joined by Dua Lipa for a private performance.
We had an exciting challenge on our hands ensuring we had the right equipment in order to sustain a long day, whilst keeping up with the changing environments and fast