The Challenge
Flux Broadcast were asked to join Ubisoft at the Red Bull F1 track in Austria for an exclusive ‘The Crew 2’ event with some of the world’s fastest vehicles.
For three days we had the pleasure of filming and racing a selection of sports cars, helicopters, off road vehicles and planes, all in the name of content.
The Approach
Our goal was to capture each invited influencer as they explored the race track and took part in the live events, delivering a package of content to each individual when the event had finished to be used however they deemed fit.
The Impact
After three days of fast cars and even faster ingesting and delivery, the Flux team handed over a whole host of content that went out to form over 100 unique films, helping to further expand the reach of The Crew franchise and get the game trending on social media.