Gamers interacted to switch on the Trailer
Average Facebook interaction
Over sales target
In December 2016, Flux partnered with legendary agency McCann to live stream the reveal of the new Dead Rising 4 trailer. Launched by an robotic zombie hand pressing a red button, the event used Christmas lights suspended above the street to display scenes from the game’s trailer.
Engaging with the 150,000 strong following of Xbox on Twitch, the zombie hand immediately created a buzz for the upcoming reveal, boosting viewer awareness and interaction.
Broadcast across Facebook, Beam, and Periscope, with a post-live 360 degree element sent to YouTube, the event posted some impressive figures:
18,000 comments generated, with 1900% above average Facebook interaction. Dead Rising 4 sold 34% over target and the campaign itself won two Cannes Lions in 2017.
You might even say, we ‘sleighed’ it.