The Challenge
To coincide with London Fashion Week and Bjork’s new album, two of the most iconic figures in music and art came together. Flux worked with Nowness magazine to explore a truly cutting-edge collaboration.
The Approach
To coincide with London Fashion Week and Bjork’s new album, Flux produced and live streamed an exclusive 45 minute interview with the singer, fellow collaborator Andrew Huang and the editor of Nowness magazine. We were on hand from inception to advise on equipment choices and social media strategy.
The Impact
Concurrent viewing figures for the live stream peaked at almost 150k while total views reached over 2.1 million.
Flux wishes it could also take credit for artist styling.