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Free Bentleys for Flux
To celebrate its centenary, British luxury car manufacturer Bentley unveiled something rather special and they asked Flux Broadcast to help them bring it to the world.
The EXP 100 GT is the brand’s radical new concept car, designed to showcase Bentley’s vision for the future of grand touring. Filmed at company HQ in Crewe, the eagerly awaited launch event fused live presentations and HD visuals with an in depth exploration of the car itself. Flux was on hand to live stream the event to a global audience of petrolheads and design enthusiasts.
Bentley is renowned for luxury style and grandeur, so we knew we needed to capture the anticipation in the room, as well as the beauty and scale of the concept car itself. Hand held cameras placed within the studio audience helped to convey their excitement, while jibs and fixed cameras offered the perfect vantage point to cover the big reveal. Our 4K technology meant we did justice to the vehicle’s every shape, curve and design flourish, sending its stunning silhouette around the world in crystal clear HD.
The response to the launch was overwhelmingly positive with the motoring press and car loving public equally impressed by the concept’s marriage of tradition and innovation.
Flux is still waiting to be called in for a test drive…