Combined audience reach
Individual pieces of content
Hour turn around times
THE PROJECT
Deep in the heart of the English countryside, at Soho Farm fashion heads and influencers gathered to discuss the Business of Fashion with Flux.
Brought in by Slice and Google, Flux were tasked with creating a mobile video studio within an airstream to film insightful interviews with the key talent attending the Business of Fashion: Voices event.
The setting was a small but gorgeous silver air stream, which presented the challenge of fitting three cameras and a production gallery inside! However, never one to back, down Flux created a fantastic filming environment that was praised by Google and the BoF team.
A quick turnaround and upload schedule meant each interview was live-cut and handed off to the edit truck for topping and tailing, adding lower thirds, a video end card, then exported for YouTube and other social media formats.
THE IMPACT
Overall the airstream was incredibly well received with over 45 contributors spending time within in to voice their concerns and opinions on global issues.
Over 50 pieces of original content were created that had a combined audience reach of over 100,000 people once they were released on to the web.
Once again, Flux proved that crew black is the new black.