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Address

Flux Broadcast, Unit 10
2 - 4 Ropley Street, London, E2 7SW

Telephone
0203 695 6944

Topshop & Topman: Live Catwalk

Live Streaming

THE PROJECT

Continuing with the trend of quality and exceptional broadcast practices Flux  once again teamed up with Top Shop for its on going London fashion week events.

This year saw a pioneering catwalk show for AW2017 with the stream broadcasting in landscape and portrait for mobile viewership. On top of this viewers could shop directly from the runway straight from the show floor in to there basket.

Before the event Flux was bought in to consult on online functionality and strategies for boosting viewer engagement. In delivering ‘shop the show’ technology, Flux also worked with Topshop’s development team to use CDN data feeds for social and shopping information.

The on-site team handled the live stream to Facebook Live, Topshop Homepage, Topshop Hub and syndicated partners.

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Impact

The event saw over 130,000 views across the day on Topshop.com with ‘on demand’ views continuing into the evening. Topshop also reported marked increase in sales of available clothing.

Flux continue to partner with Top Shop to develop and stream more cutting edge broadcasts but unfortunately, we cannot report any improvement in Team Flux fashion sense.

We delivered a range of services, including:

  • Live Streaming
  • Connectivity