Million viewers on Facebook
For its announcement of Air Max Day 2017, Nike paired two icons of groundbreaking design: Air Max trainers and the Georges Pompidou Centre in Paris. Flux was there to capture the moment.
By projection-mapping their new film onto the exterior of the building, accompanied by music from French rapper, Joke, Nike brought real drama to the launch. Flux flew to Paris to lend on-site support for the live stream and handle the the Facebook post.
“It's not a shoe, it's a movement”
- Nike Air Max
The live stream reached 10.1 million viewers on Facebook thanks to coordinated sharing by running clubs worldwide and commercial backing from Nike. Responses poured in from users across the globe checking availability of the product and praising the content.
Most impressively, it almost, almost made Flux want to take up running.