The Brief

Working alongside 160 over 90, Flux was tasked with capturing a marathon, overnight session across three days, where tracks were built from scratch in real-time.

The mission was to pull back the curtain on the creative alchemy of Kult Sounds during a high stakes residency at SXSW London. This wasn’t just any broadcast, this was a deep dive into the creative process, completely unscripted.

We were tasked with designing a solution that helped bridge the gap between the studio and the audience whilst not being intrusive to the artists. Kult has grown and evolved around their community, the fans are a huge part of their identity so our goal was to make the audience feel like a silent partner in the room not a passive viewer, witnessing every late night breakthrough, special guest collaboration, and audience inspired pivot as the Kult team did what they do best.

The Solution

Navigating the legendary space of Strongroom Studios in East London was a challenge as the broadcast setup had to remain as streamlined as possible. However, we turned spatial constraints into a masterclass in technical efficiency (and Tetris), building a fully functioning broadcast gallery inside a single sound booth that allowed us to mix audio and video, play out graphics and VT’s, and record all eight cameras.

To capture the raw, unfiltered action without intruding on the artists’ flow, we deployed a network of PTZ cameras strategically rigged throughout the space. This allowed us to provide a multi angle, cinematic perspective of each session while maintaining a very minimal presence, ensuring the technology never got in the way of the art. Of course both the talent and crew had a favourite camera, namely the ‘fit check’ which allowed everyone to show off their custom Converse shoes and snappy dress sense to a live audience.

Beyond the technical execution, our on-site team consulted and deliverd solutions to funnel existing audiences from social media directly into the live broadcast. By implementing these strategic engagement hooks, we were able to produce incredible analytics for a brand-new Twitch account, establishing an immediate footprint for Kult Sounds on Twitch.

The Results

The numbers speak for themselves, over the course of each session, the stream became a focal point for the Kult community and beyond, amassing 95,858 Live Views globally and a staggering 358,456 minutes of total watch time.

The engagement was electric, 1,268 unique chatters fuelled a conversation that generated 34,715 messages, proving that the audience wasn’t just watching — they were a part of the production. With 270 clips created and over 6,400 clip views, the creative highlights lived on long after the sun came up.