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Flux Broadcast, Unit 10, London Terrace
2 - 4 Ropley Street, London, E2 7SW

0203 695 6944

JD x Adidas x Stormzy : Homegrown Spirit

Video Production



Organic views in the first 5 minutes


Turn around time from shoot to live


Surprise performance from Stormzy

The Project

Sports brands Adidas and JD Sports approached Flux Broadcast with a unique opportunity to provide our production and live streaming expertise on a narrative led collaboration event between Adidas Originals and Stormzy, for their ‘Homegrown Spirit’ release. This was an exclusive event celebration of real London moments, people, locations and everything that makes Stormzy who he is.  The event took place in Seymour, Marylebone. Everything was under wraps in the build up as Stormzy would be dropping into four musical colleges across London, to surprise the students pass on his experience, advice and dropping off an exclusive collaboration t-shirt inviting the students to a special event later on.

The Goal

The lucky students were transported from their schools to an epic event space in Marylebone where they were greeted by dancers, spoken word artists, dramatics performances, a choir and of course Stormzy himself. We were asked by Adidas to create a live production that captured all these amazing acts, and add presenter links by Craig Mitch. We had to capture the complete show that was as entertaining, inspiring and jaw dropping for the live social media audience as it was for the students who were lucky enough to attend. Using our OB PPU, 4X large sensor cameras, 4K broadcast cine lenses and roaming RF operators in the crowd, we were able to provide the dynamic, stylised output that was in keeping with the event aesthetic .


The Impact

We had to work within extremely tight time frames and challenging conditions, but we were able to present an incredible show, and exclusive content to the 2.5 million followers on JD Sports official page. We captured a wide audience with the live feed distributed to JD Sports Instagram page simultaneously  

We delivered a range of services, including:

  • Broadcast Production
  • Live Streaming
  • Content Creation
  • Mobile Studio