Asset 4

Address

Flux Broadcast, Unit 10, London Terrace
2 - 4 Ropley Street, London, E2 7SW

Telephone
0203 695 6944

Royal Academy: Life Drawing Live

Broadcast Production

flux-website-assets

50,000

Live Facebook Viewers

10,000

Live youtube Viewers

1

Nude Model

THE PROJECT

The Royal Academy in celebration of their innovative exhibition from life commissioned Flux to produce the world’s first live Life Drawing #lifedrawinglive.

Situation in the iconic life drawing room at the Royal Academy steeped in over 250 years of history, Flux produced and streamed to a global audience as the world renowned artist Jonathan Yeo led the class life.

Over the course of two hours the live model changed poses with brief pauses to allow Jonathan to critique and guide the viewer’s online submissions. Within minutes of the class starting the audience numbers were in the thousands with people joining in from the United States all the way to China.

 

THE IMPACT

Viewer engagement during the live broadcast was huge across three social platforms, Youtube, Facebook and Periscope with over 30,000 people watching live

After the broadcast viewership increased dramatically with over 100k + views on the video along side comments asking for it to become a regular event.

Flux were also on hand as replacement life models should someone get stage fright!

“We were incredibly impressed by their professionalism, resourcefulness and creativity, and their ability to react to an unpredictable and fast-evolving broadcast environment.

This was the interactive online event of our dreams and we honestly couldn’t have done it without them”

- Amy Macpherson, Deputy Head of Digital Content and Channels

We delivered a range of services, including:

  • Live Streaming
  • Video Production