The Challenge
In 2020, Sophie Ellis Bextor’s ‘Kitchen Discos’ brought some lo-fi levity and much needed distraction to worldwide audiences coming to terms with the pandemic. As part of their Christmas celebrations, Kate Spade New York asked her to recreate some of that magic for their festive showcase – and they brought Flux Broadcast in to make it all happen.
The brand’s tagline is ‘perfectly imperfect’, which encapsulates the Kitchen Disco vibe. With this concept front and centre, we set about putting the show together.
The Approach
Flux was across location sourcing, set design, production, direction, filming and editing – basically the whole Christmas dinner! So, for this bespoke broadcast, we switched up the kitchen for a New York style loft apartment decked out in brand colours and Christmas decorations for that warm and cosy festive feel.
We used four cameras – gimbal, easyrig, slider and aerial – which allowed us to keep the show pared back, capture close ups of featured products but also elevate and bring a dynamic edge to key moments in Sophie’s amazing performance. This was combined with real time vision mixing so we could show the client live cuts of the shots as she wowed the audience.
The Impact
The show was a roaring success and definitely managed to spread some Christmas cheer amongst the thousands of viewers that tuned in. Over 2 million unique impressions and a 60% uptake on the Christmas range proved the project a success.
Flux loves an innovative twist on a broadcast staple, so seeing such a positive response from client, talent and audience for a rejigged brand showcase was a wonderful Christmas gift!