Once more, the organisers of the Wildlife Photographer of the Year competition turned to Flux Broadcast to bring their centrepiece awards ceremony to a global audience.
Long seen as the ultimate showcase for the skill and dedication of some of the world’s most talented wildlife photographers, this year’s event would build on the huge success of 2020’s first ever digital edition.
Our brief was to push creative boundaries, make full use of the spectacular setting – Hintze Hall at the Natural History Museum – and foreground the event’s key message: the natural world is fragile and the damage we are inflicting to it is becoming irreversible.
So how did we up the ante for the 2021 ceremony?
Well, this year regular host, Chris Packham, was joined by zoologist, conservationist and photographer, Megan McCubbin, to present the awards. Between cutaways to documentary segments, as well as the winning photographs themselves, we placed the presenters at key visual locations in Hintze Hall, creating a dramatic, dynamic contrast between the live and pre-recorded show elements. We added live interviews with special guests, such as Bill Bailey, to bring another level of insight and entertainment, as well as creating four unique VTs and two additional VTs live from the venue.
During last year’s ceremony the museum was closed due to the pandemic but this year it was very much open to the public. This meant we had a single day to rig and go live, with all floor equipment and lighting only able to be placed once the museum was closed – two hours from the live time!
Needless to say, the experienced Flux team took it all in their stride and delivered another top broadcast.
The Wildlife Photographer of the Year Awards displayed over 100 spectacular photographs and had almost 30,000 views on YouTube, with numerous commentators reacting positively to the immersive experience created by our set up within the Natural History Museum.