About the project

Every year, the brightest leaders in marketing, advertising, technology and entertainment meet to share their vision, passion and best practice. Once again, they chose Flux to bring their ideas to the world.

Flux managed production on all 10 stages inside the Central London venue and broadcast all 175 seminars over the week, with topics ranging from technology and data to creative storytelling.

Custom-built, high performance encoders sent streams directly to the AWEurope website, as well as interviews and other sessions to social channels.

Nicola Mendelsohn In Conversation With Gary Barlow from AdvertisingWeek on Vimeo.


Half a million people watched the Gary Barlow session on Facebook and each interview throughout the day reached over 1000 viewers.

We can’t confirm how many were Take That fans hoping for a reunion tour.