Advertising Week

The Project

Throughout the year, the brightest leaders in marketing, advertising, technology and entertainment meet in London, Tokyo, New York, Mexico and Australia to share their visions, passions and best practices. In order to deal with the evolving video and broadcast requirements, Flux have been bought on to help broadcast their ideas to the world.

A normal Advertising Week event involves broadcasting anything up to 175 seminars on topics ranging from technology to storytelling, across multiple platforms in a variety of different languages.

From the start, Flux work closely with Advertising Week and their chosen media partners in each country to help plan and execute such a huge project. From crew to equipment, Flux are there at every step to ensure the production runs as smoothly as possible.

For each event, Flux set up and manage production on all 10+ stages within the designated venue. Custom-built, high performance encoders send live streams directly to the AW website, as well as interviews and other sessions to social channels. Alongside this, our fantastic film team work tirelessly throughout the week to capture and deliver daily highlights to a hungry audience.

Impact

Each year the event has expanded into new countries and Flux has been onboard, managing production and streaming, ensuring consistent style and quality throughout.

Flux were able to create a multi language broadcast with only one encode from site, allowing users to choose which language they wanted to listen to without the need for extra equipment. This development saw a huge rise in native interaction on the streams.

Half a million people watched the Gary Barlow session on Facebook and each interview throughout the day reached over 1000 viewers. Impressive numbers, although we can’t confirm how many were Take That fans hoping for a reunion tour.