The Challenge
Flux Broadcast has been Dyson’s preferred streaming and media partner.
Since our first broadcast with Dyson during China’s acclaimed Black Friday event, our relationship has gone from strength to strength with near monthly broadcasts being produced and streamed to huge global audiences internally and externally.
Undertaking around ten events a year, our work with Dyson has taken place on an international scale. Linking offices and teams working across different continents and time zones with the simple goal of ensuring that even in an organisation as large as Dyson, the company culture and values are communicated effectively in an engaging, high quality and enjoyable manner.
The Approach
Most recently we produced and streamed a simultaneous broadcast to launch their highly anticipated V10 cordless vacuum cleaner from both New York and Paris. This is one of Dyson’s flagship models and they wanted a video production and live stream to match the quality of their brand and their products.
With this being Dyson’s first flagship launch for two years, the event was highly anticipated by both media and staff alike. We delivered the content to viewing parties across Dyson’s 50+ offices, with staff and media in attendance viewing the content live on large screens.
With a flawless broadcast across two continents the results spoke for themselves. A fantastic crew worked to ensure all markets and all areas of the broadcast maintained the high level of quality and professionalism the Dyson brand expects.
The Impact
The client had this to say about our work with them over the last few years.
“Vicky Lim - Dyson UK Communications Team”Flux have been invaluable partners as we have increased the scope and scale of our livestreaming. From smaller events across European offices, to global webcasts with feeds from multiple locations, they have risen to the challenge and worked professionally and competently with our internal teams to enable high-quality and reliable livestreaming. We know that having a broadcast feed drives higher engagement and creates a stronger sense of community, therefore having a team who we can trust with all the technical and practical elements has transformed our ability to communicate with our people. The whole Flux team are an absolute pleasure to work with and I would recommend their services to anyone looking for a slick and impactful livestream.