The Challenge
Unit 9 & Garena approached Flux Broadcast to construct a 26 hour, interactive live stream for their first person shooter, Free Fire. In a twist to the format, the live audience would be able to choose characters’ paths in real time and shape the outcome.
Find out how we pulled it off…
The Approach
For the first high-action 24 hours of the stream, a dynamic ‘Booyah Bar’ filled up to show the number of booyahs, or victories, in the game.
This was followed by a two hour countdown, accompanied by in-game characters interacting with chat and offering the audience the option to practise voting ahead of the fully interactive finale.
The Impact
The stream was a huge success, garnering 600k concurrent live views, 70k likes and 61k messages across 1500 hours watched. It has since received a massive 4 million playbacks.
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