Views in 48 hours
Messages a second
Unit 9 & Garena approached Flux Broadcast to construct a 26 hour, interactive live stream for their first person shooter, Free Fire. In a twist to the format, the live audience would be able to choose characters’ paths in real time and shape the outcome.
Find out how we pulled it off…
For the first high-action 24 hours of the stream, a dynamic ‘Booyah Bar’ filled up to show the number of booyahs, or victories, in the game.
This was followed by a two hour countdown, accompanied by in-game characters interacting with chat and offering the audience the option to practise voting ahead of the fully interactive finale.
The final live stream was a ‘choose your own adventure’ style music video. Favourite Free Fire characters performed individual songs and users could vote in chat for one of two options, which would see the CGI figures changing costumes, or performing special moves and epic boosted manoeuvres.
To bring the project to life we ran two concurrent streams and vision mixed between them depending on real time audience selections. A four second latency between ourselves and YouTube meant that the audience comments would be totally represented in the stream we pushed out. We also built three galleries in one system, as well as two separate audio setups to ensure the perfect production.
The stream was a huge success, garnering 600k concurrent live views, 70k likes and 61k messages across 1500 hours watched. It has since received a massive 4 million playbacks.
If you have a project and would like our help, get in touch.