The Challenge
Samsung Unpacked is Samsung’s flagship launch platform for its major Galaxy product announcements, where new devices are revealed to media, fans, partners and a global audience watching online.
For the online audience, the staging, lighting, sound, audience reactions and carefully planned creative moments aren’t experienced directly. Our challenge was to make the stream feel like a deliberate digital experience, not just a recording of the stage. It needed to carry the scale of the launch, stay close to the important moments and help combat digital audience fatigue.
Flux were asked to work alongside INVNT’s creative events team to shape the broadcast around the online audience whilst leveraging their existing knowledge of these flagship Samsung events.
The Approach
The aim was to create a smoother viewing experience that felt connected to the in-room event, rather than separate from it. This meant looking at the show as a complete experience, not just a stage event being captured by cameras.
We reviewed the structure of the broadcast, supported script development, built rundowns and thought through how each section would transition into the next. Every decision was considered through the lens of the viewer at home: what they needed to see clearly, where the scale of the room mattered, and where closer coverage would help land a product moment or presenter beat.
That thinking informed the camera plan, shot selection and movement across the room. Wide shots showed the scale of the launch, tighter shots brought focus to key announcements, and movement between moments helped keep the stream active without making it feel overproduced.
Flux also worked across the link between the room, the broadcast technology and the talent, helping make sure the staging, creative moments and live production decisions translated properly online.
A Flux producing team then went to site to help carry the planning through into production, making sure the broadcast approach was delivered as intended.
The Impact
Across two launches, the broadcasts delivered significant global reach, with 120m live views, a 35% engagement increase and 50% average watch time.
Flux helped make the online stream a more intentional part of Samsung Unpacked, rather than a secondary output from the in-room event.
The result was a broadcast experience that supported INVNT’s creative direction, reflected the scale of the launch and gave Samsung’s digital audience a clearer, smoother and more engaging way to experience the event.