Samsung Unpacked

Samsung’s Unpacked events aim to captivate the world with flagship product launches.

We were set the challenge by the incredible team at INVNT to help evolve and shape these broadcasts, enhancing the experience for the digital audience and taking it to new levels to combat digital audience fatigue.

Flux was tasked with the online experience, needing to translate the energy of the physical event through the lens, ensuring the millions watching at home felt the impact of every announcement as if they were in the front row.

Our approach was to treat the live stream not as a simple broadcast, but as its own unique production that complemented the physical show, whilst taking into consideration how the digital audience consumes media and what would captivate them.

For the first event, launching the Galaxy S series, the focus was on immersion.

We dived into audience viewing habits to create a more intriguing viewing experience to retain viewership across the entire broadcast.

Working with the creative team at INVNT, we devised a dynamic multi-camera setup that switched between sweeping stage shots and intimate close-ups, creating a viewing experience that was more engaging than even a front-row seat. We also integrated a variety of dynamic assets, from the LED stage built by INVNT to creating a native sync between the in-room and online experience.

With each event, we adapt our approach. For the Galaxy Z Fold & Flip launch for example, INVNT settled on a NYC vibe designed by the show’s creative team. This required us to adapt the setup, whilst still ensuring energy and giving the online audience arguably a better than front row seat. Steadicam was seeded throughout the audience, turning passive viewers into active participants, deepening their connection to the show and the brand.

With analytics and KPIs growing on each stream, the impact Flux had on each production was extremely positive. We were able to share our knowledge on audience engagement to help evolve the experience for new and old Samsung fans, growing the community and sowing the seeds for even bigger pieces of engaging content and live interactivity on future events. The cherry on top was working alongside such a devoted and hardworking crew, it’s one we’ll never forget.