Asset 4

Address

Flux Broadcast, Unit 10, London Terrace
2 - 4 Ropley Street, London, E2 7SW

Telephone
0203 695 6944

Under Armour : Steph Curry’s Tour

Video Production

flux-website-assets

48

Hours to film and edit

70

pieces of content made

2.3

million views worldwide

The Project 

Synergy and Under Armour tasked Flux Broadcast with documenting NBA Basketball player Steph Curry’s tour across Paris and London. We had to create content that was streamed via social media, as he undertook a number of activations and stunts at some of the most famous landmarks in the world. Alongside this, Stephen Curry went to local schools and taught students the art of the ‘Perfect Three Throw’.

The Goal

Flux had to shoot and edit content in four locations in Paris and London all within the space of 24 hours. Alongside this, we had to get the content we’d captured edited and live within two hours of each event, which was no easy task when your constantly on the move.

 

The first stunt took place on a custom built floating basketball court on the river Seine by the Eiffel Tower in Paris. Steph Curry and Under Armour Ambassador Teddy Riner were challenged with shooting three pointers on the floating court.  

 

The second stunt took place in a local Parisian school, where Curry gave a Three Point training session to students who are avid fans of Steph.

 

After that the team flew back to London to film and edit the third stunt next to London’s iconic Tower Bridge, where Steph was shooting three throws in front of large crowds.

 

The fourth and final stunt was filmed in Shoreditch. Steph Curry fourth stunt involved three throw training with the London Thundercats. Find out more about our work, services and event video production.

 

The Impact

Flux had to film in four European locations in under 24 hours, and create content in a Mobile Edit Suite whilst driving across Paris. We needed to shoot, edit and deliver the content within two hours of filming the stunts, and were in charge of two roaming camera units. The content had received over 2 million views across various social media channels

We delivered a range of services, including:

  • Content Creation
  • Mobile Studio
  • Video Production